Accurate marketing & sales strategy:
- Competition & competitiors (Include mystery shopper)
- Existing customers – preferations, use and benefits (Including interviews)
- Benefits
- Pain points
- Objections (+correct respond)
- PMF –Directions & Validation
- VOC (voice of customer) – process + tools + insights
- Sales scripts
- Marketing Plan – target audience, tools, gant, budget, channels, etc'